As we talked to marketing automation experts to prepare our recent white paper "52 Secrets to Marketing Automation Success," we saw an outpouring of fascinating predictions and analyses of the industry. Some discussions were simply too good not to share in full. Case in point, Jonathan Block
and Jay Famico
of SiriusDecisions prepared an extensive amount of research, all very enlightening about the future of the industry. When asked to provide their predictions on what will impact Marketing Automation in the next twelve months, Jonathan and Jay offered the following landscape evaluation...
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"Dear David ... Oops, I Mean Carolyn" - Blunders in Marketing Automation
September 21, 2012
From Carolyn Goodman
Ah, the blunders of automation. In the "old" days, when direct mail personalization was the shiny new penny, there were critical quality control procedures in place to ensure the right personalization data was being ink-jetted/lasered onto the right creative package/offer. We made sure the address data in each record matched the personalized salutation and output on the order device. Now that the email world has collided with database automation, QC efforts seem to be non-existent. As a customer, I'm insulted. As a marketer, I'm embarrassed for our entire industry.
The 2 Stages of B-to-B Mobile Marketing
October 10, 2012
From Today @ Target Marketing
Today's business buyers are increasingly using smartphones and tablets to research products and services. According to Endeca's 2011 survey of B-to-B e-commerce providers, the mobile Web is among the top three most influential channels. With so many new mobile buyers, do you have an integrated mobile strategy—one that is tailored to the unique needs and preferences of B-to-B customers? If your answer is no, you're not alone.