What’s a ‘Like’ Worth? Ask Facebook’s Graph Search

“How many ‘likes’ do you have?” Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it’s “likes” and “check-ins” that will get your business to the top of the search results.

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