What is ‘Native Advertising’?

November 16, 2012

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The term “native advertising” has gotten a lot of play around the digital media industry recently as publishers, platforms and other ad sellers look for ways to differentiate their offerings and combat the continued commoditization of banner ads. There’s no case that the Internet has shown the power of native advertising. After all, search ads are a truly native form of advertising—and Google can tell you how well that’s worked out. … Is native advertising really that new, or is it just sponsored content or “advertorial” repackaged for the digital age?...

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Source: Digiday

Companies Mentioned:

Google

The Economist Group

People Mentioned:

	Rick Webb		Barry Lowenthal		Jon Steinberg
	Ben Kunz		Jim Spanfeller		Paul Rossi

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