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What Is the Most Important Element of a Landing Page?

November 27, 2012
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Landing pages have two goals: Drive prospects to the page and get prospects to take action once there. Anyone can create a landing page, but what constitutes a great landing page? A great landing page gets the job done. It results in engagement and action. In a recent poll on Optify’s Facebook page, I asked our community to vote on the most important element of a landing page. ... Here are the results from 445 total votes: Call to action – 207 votes (47 percent); design layout – 105 votes (24 percent); headline – 72 votes (16 percent)...

 

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Best Practices Guide to Landing Pages
Best Practices Guide to Landing Pages
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For B2B marketers with long, complex sales cycles, landing pages are crucial for generating new leads and gathering prospect data. Did you know that the vast majority of visitors leave within seconds of viewing your landing page? For that reason, it's vital that you follow best practices to boost the effectiveness of your landing pages and raise the quantity and quality of your conversions. Download our Best Practices Guide to Landing Pages to start improving your landing pages now.
 
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The ultimate goal in a marketing campaign is to convert prospects into customers. Your visitors arrived from somewhere, and an expectation was set before they even landed on your site. Too often, landing pages are used as a means in themselves, instead of as the destination of an aligned campaign. With a well-executed landing page, your visitors will be inclined to take the appropriate steps in their buying process, with the goal of choosing your product. Your mission is to create a seamless experience for your prospects.
 

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