Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

What Election Uncertainty? Retailers Expect Best Holiday Season in Five Years

November 7, 2012
Get the Flash Player to see this rotator.
 
No matter who won the presidential election, retailers were as confident for the upcoming holiday season as they’ve been since before the financial crisis five years ago. BDO USA’s latest survey of 100 chief marketing officers from a range of high-revenue brick-and-mortar and online retailers projects a 3.7 percent increase in comparable store sales for 2012—still well below the 5 percent of 2007, but stronger than any year since. That is good news for retailers hammered by Hurricane Sandy and comes as Wall Street waits anxiously for resolution to the U.S. presidential election. ...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

How to Boost Your E-Commerce Sales This Holiday Season
November 15, 2012 From Webinars & Virtual Events
From Black Friday to Kwanzaa, the holiday shopping frenzy offers a potential feast for e-commerce sellers in the know. In this lively, interactive webinar, prepare...
 
Gearing Up for the Holidays: Make Your Email Marketing Deliver Long Tail Results
September 17, 2012 From Debra Ellis
Black Friday and Cyber Monday are just around the corner. Planning for your email campaign should have started weeks ago. If not, this is the time to jump in and get ready. This holiday season is positioned to be extremely competitive. The election advertising bombarding people today will be replaced with promotions trying to squeeze every dollar out of a tough economy. The holiday season provides two opportunities for enterprising marketers.
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: