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What the C-Suite Should Know About Analytics

February 9, 2012
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Case study after case study confirms the value of analytics across a wide range of business functions, including pricing, demand prediction, targeted marketing, supply chain optimization, customer relationship management and HR. In my view, analytics is something much more than a technology with an ROI; it’s a transformational phenomenon that will fundamentally change how business discourse will be conducted and decisions made. Here are five key areas to focus on:...


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