Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

What the C-Suite Should Know About Analytics

February 9, 2012
Get the Flash Player to see this rotator.
 
Case study after case study confirms the value of analytics across a wide range of business functions, including pricing, demand prediction, targeted marketing, supply chain optimization, customer relationship management and HR. In my view, analytics is something much more than a technology with an ROI; it’s a transformational phenomenon that will fundamentally change how business discourse will be conducted and decisions made. Here are five key areas to focus on:...

 

People Mentioned:

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: