Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

We're Not Prepared to Meet Our Business Objectives, Marketers Tell Accenture

May 10, 2013
Get the Flash Player to see this rotator.
 
According to a new Accenture Interactive report, "Turbulence for the CMO," four in 10 top marketing executives feel they are unprepared to meet their objectives due to a lack of funding and inefficient business practices. In light of these challenges, 70 percent of the executives polled believe corporate marketing will undergo a dramatic shift within the next five years and, in order to keep up with changing expectations and an increasingly complicated customer environment, their organizations must focus on digital marketing and analytics. “Marketing executives are growing increasingly concerned that tight budgets and the lack of a clear strategy for
...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Datran media logo
Marketers Optimistic About 2010 Marketing and Advertising Spending
April 8, 2010 From eM+C Daily
More than 73 percent of respondents to a marketing survey conducted by digital marketing technology company Datran Media believe advertising revenues will increase in 2010.
 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: