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Vine: Can Brands Tell a Story in 6 Seconds or Fewer? Ritz, Dove and Trident Think So

January 29, 2013
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Whenever new platforms launch these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you ... The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting...

 

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PhillyCarShare website
Social Media Marketing Is an Oxymoron
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In 2004, we started noticing snappy little red and blue automobiles parked all over Philadelphia with the PhillyCarShare logo on the door. This transportation is available by the hour or by the day. We've talked to people that use the service and like it just fine. If a family's driving is di minimis and economizing makes sense, getting rid of the family car and using PhillyCarShare is certainly one way to go.
 
Social Media 2013: What Sites Are Most Important to Marketers This Year
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Chances are, you're a marketer who stands somewhere between "Social media marketing is useless" and "There's a new social network out there? I have to...
 

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