USPS to Propose Repeat Mobile Barcode Promo

The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional barcodes, USPS Vice President of Domestic Products Gary Reblin told Direct Marketing News on Jan. 31. Reblin said last year’s barcode promotion—which gave mailers a 3 percent discount on qualifying Standard and First-Class mail letters, flats and cards—was so successful that the USPS’s board of governors urged that another promotional program be developed for this year.

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