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USPS Mail Promotion to Help Marketers Turn ‘Triers’ Into Buyers

May 10, 2013
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If they try it, they’ll buy it. That’s the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its Product Samples mail promotion. Designed to re-invigorate product sampling through the mail, the Product Samples promotion—running Aug.1 to Sept. 30, 2013—gives marketers a 5 percent upfront postage discount on qualified mailings of product samples. Qualified samples must be trial-sized. Registration for the Product Samples mail promotion is now open. “Product sampling has a long, successful track record of building brand awareness and product demand, especially if the consumer receives the sample where the product
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