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Understanding the New Roles in Marketing

November 20, 2012
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According to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled—in fact, almost tripled—since August 2011. And as the role of marketing grows, it also continues to evolve. Today's marketing department, for example, looks very different than it did even just a few short years ago....

 

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Rather than viewing restructuring as a scary prospect, Alison Bolen of Cary, N.C.-based SAS decided to view it as an opportunity to align the analytics software and services provider's content marketing strategy. Speaking Thursday morning at Content Marketing World NYC, the editor of blogs and social content at SAS shared how the company modified its program.
 
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If you're a Gex Xer, chances are since you've been in the workforce, for better or for worse you've lived in the shadow of the Baby Boomers. They're the ones who have hired you, fired you … and most certainly always held the best jobs. The more I think about the marketing world, the more I realize that there's an important undercurrent here, one that will have a tremendous impact on Gen X, and quite possibly Gen Y, as well.
 

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