Understanding the New Roles in Marketing

According to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business’ marketing departments has more than doubled—in fact, almost tripled—since August 2011. And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago.

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