There's No Avoiding Google+
Google is challenging Facebook by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services—including the Zagat restaurant-review website—are also being set up with public Google+ pages that can be viewed by anyone online. Google+ is a Facebook rival and one of the company's most important recent initiatives as it tries to snag more online advertising dollars. Google+ users are encouraged to create digital "circles" of friends and spend time interacting with them on the Google+ site, akin to Facebook.