Much to the surprise of many, email has not been replaced by another form of written communication. I can recall about 12 years ago, when I began writing research about email marketing, that many people were suggesting to me that instant messaging would replace email. We've all heard similar arguments more recently about SMS, texting, and social messaging replacing email.
More Suggested Content:
iPost Introduces Updates to iPost Mailing Manager
February 24, 2011
From eM+C Weekly
Company: iPost, a provider of on-demand email and cross-channel marketing solutions
Product/Service: An update to iPost Mailing Manager, with social media sites Facebook and Twitter integrated
What it Does: Unifies email, social, mobile and web marketing in a single platform, allowing digital marketers to cross-promote campaigns; manage subscribers, fans and followers; analyze and understand customer behavior across multiple channels; and engage in customer conversations.