Email Volume Increased More Than 11% in Q4 2013, Study Finds

Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in the fourth quarter of 2013 versus the fourth quarter of 2012, according to its “2013 Q4 Email Benchmark Report.” The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns using coupons during the 2013 holiday season. The benchmark report’s spotlight on coupons in emails reveals a rise in coupon campaigns.

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