Stop Ignoring Your Customers in Social and Focus on Your Meat Dress

Gourmet Steak Gift Set from Hickory Farms.

In the quest to prove the worth of social media, particularly in a downturn, we still see a tendency to focus on the new. The latest platform or technology, the increase in community size, or preference for brand achieved. According to Jackie Huba, keynote at this week’s WOMMA Summit in Las Vegas, recent Forrester numbers do indeed show this. The top three objectives of CMOs in 2012 are new products, new customers and increased awareness. Yet, does this overlook one of the most important things for any company or brand? The happiness of its existing customers

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