Social Media Signed the Death of Gross Marketing Tactics: Power to the People?
The figures are mind-blowing: 340 million tweets are shared each day; Facebook claims more than a billion accounts and over 6 million views every minute; YouTube is available on 350 million devices, allowing more than 4 billion hours of video watched each month leading to a trillion views in 2011. But social media provides more than just information on the biggest scale ever, it facilitates peer influence. Facebook pages inform whether a product is good or not. The number of “Likes,” “Shares” and text comments also provides the “user-consumer” with information regarding what others are doing.