Social Doesn’t Help SEO, and That’s OK
There's a lot of buzz in the search industry about social media and its impact on search engine optimization. True, some sites like LinkedIn get indexed in Google's search engine. That's because Google is allowed to crawl LinkedIn's discussion boards and Q&A section and index the stuff it finds there. Great. It's a hidden benefit if you're willing to spend a little time optimizing post titles and your profile. Notice that none of that, however, is being "social."