6 Email Marketing Predictions for 2013

Anytime I read an article that refers to email as “old,” I can’t help but snicker inside. Email has changed dramatically since its “You’ve got mail” days—and changes incrementally from year to year. Here are some of the changes I see in store for us this year: 1. Marketers will get serious about creating mobile-friendly emails. On Dec. 25 alone, 17.4 million new smartphones and tablets were activated, according to Flurry Analytics. The shift to mobile reading of emails is now unequivocally too big to ignore.

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