Anytime I read an article that refers to email as "old," I can’t help but snicker inside. Email has changed dramatically since its "You've got mail" days—and changes incrementally from year to year. Here are some of the changes I see in store for us this year: 1. Marketers will get serious about creating mobile-friendly emails. On Dec. 25 alone, 17.4 million new smartphones and tablets were activated, according to Flurry Analytics. The shift to mobile reading of emails is now unequivocally too big to ignore....
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Astonishing: The One Email That Made It Through
December 5, 2011
From Ken Magill
An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by the recipient.
6 Best Practices For Holiday Email Campaign Success This Year
August 5, 2011
From All About Email
August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email volume? Which days should they send their holiday messages? How can they stand out in their customers’ inboxes?