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6 Email Marketing Predictions for 2013

January 3, 2013
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Anytime I read an article that refers to email as "old," I can’t help but snicker inside. Email has changed dramatically since its "You've got mail" days—and changes incrementally from year to year. Here are some of the changes I see in store for us this year: 1. Marketers will get serious about creating mobile-friendly emails. On Dec. 25 alone, 17.4 million new smartphones and tablets were activated, according to Flurry Analytics. The shift to mobile reading of emails is now unequivocally too big to ignore....

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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