SEO and the Red Carpet Economy

I was not always a Web marketer. I spent almost 15 years of my professional life in the TV and entertainment industry in Italy, where I obtained some decent recognition as head of programming at a movie channel. The years spent in that industry have a strong influence on how I think about Web marketing now. Much of what I know and share about personas, audience analysis, content strategy and planning, branding, relationship marketing, cross-media marketing, on-off marketing and engagement is the product of what I learned during those years in the entertainment industry. The passion I have for the

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