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Revised Children's Online Privacy Protection Rule Now in Effect

July 3, 2013
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The Federal Trade Commission’s revised Children’s Online Privacy Protection Act Rule took effect on July 1, giving parents greater control over the online collection of their children’s personal information. The modified rule, approved by the Commission in December 2012, widens the definition of children’s personal information to include persistent identifiers such as cookies that track a child’s activity online, as well as geolocation information, photos, videos and audio recordings. “At the FTC, protecting children’s privacy is a top priority,” said FTC Chairwoman Edith Ramirez. “The updated COPPA rule helps put parents in charge of their children’s...

 

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DMA: Markey-Barton ‘Do Not Track Kids’ Proposal Is ‘Off Track’
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The Direct Marketing Association (DMA) today expressed strong concerns with the discussion draft of a “Do Not Track Kids Act” released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX).  The DMA described the draft bill, which would significantly change the standard set in the Children’s Online Privacy Protection Act of 1998 (COPPA), as unnecessary and “off track.”
 

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