As the 2012 Christmas shopping season comes to a close, online retailers should take the time to sincerely thank customers and offer appropriate holiday greetings. Email marketing often reaches its peak during the weeks leading up to December 25. Many, if not most, Internet retailers are quick to send special discounts, free shipping offers, Black Friday and Cyber Monday specials, and just about every other sort of holiday promotion conceivable. How refreshing is it then, when one of these retailers takes a moment to simply send a thank you email to shoppers, offering a holiday greeting....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
