More than half of marketers anticipate the budget allocated to content marketing will grow in the next fiscal year, according to research released by Loyalty360. The study also shows accurately capturing the value content provides an organization and keeping up with consumers’ expectations for content are challenges reported by more than one-third of marketers. “In many of the conversations our association is having with brands about their content marketing, we are hearing that creating and executing on a successful content strategy is a challenge. Monetizing content is becoming a big priority, but a big hurdle,” says Mark Johnson
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What Content Marketers Could Be Doing Better
August 20, 2013
From eM+C Daily
While content marketing is one of the hottest topics in marketing today, there are still a lot of marketers just ramping up programs or working to find the resources to execute one. For the second year in a row, digital marketing company IMN
polled marketers across multiple industries to learn more about the current state of content marketing programs and ways in which improvements can be made.