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Content Marketing Spending Will Grow in 2014, Research Says

January 24, 2014
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More than half of marketers anticipate the budget allocated to content marketing will grow in the next fiscal year, according to research released by Loyalty360. The study also shows accurately capturing the value content provides an organization and keeping up with consumers’ expectations for content are challenges reported by more than one-third of marketers. “In many of the conversations our association is having with brands about their content marketing, we are hearing that creating and executing on a successful content strategy is a challenge. Monetizing content is becoming a big priority, but a big hurdle,” says Mark Johnson, CEO
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Craig Fitzgerald, IMN
What Content Marketers Could Be Doing Better
August 20, 2013 From eM+C Daily
While content marketing is one of the hottest topics in marketing today, there are still a lot of marketers just ramping up programs or working to find the resources to execute one. For the second year in a row, digital marketing company IMN polled marketers across multiple industries to learn more about the current state of content marketing programs and ways in which improvements can be made.
 
2014 Nonprofit Content Marketing Study
New Research Shows 92 Percent of Nonprofits Use Content Marketing
November 14, 2013 From News
The Content Marketing Institute (CMI) and Blackbaud have released the findings from a first-time study that shows how nonprofit professionals in North America approach content marketing. The study shows that 92 percent of nonprofit professionals use content marketing. Ninety-one percent use Facebook to distribute content, and 65 percent are producing more content than they were one year ago.
 

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