Reebok Expands Marketing Team to Accelerate Content Output

Reebok’s “Production Studio” will launch later this year to speed up the creation of targeted content to customers, while the recently launched “Digital Hub” is being used to understand the relevancy of existing promotions and how people receive them. The company has spent the last five months developing tools to extract the insights as well as spot opportunities from conversations happening within its online communities. Those findings will make future campaigns more attuned to customers’ interests as well as reflect the brand’s ethos of pursuing a “fuller life through fitness”

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