Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond
As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be used heavily, with a 43 percent share of total local retail advertising. And, according to a Pitney Bowes survey, 76 percent of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.