Personalized Direct Mail: Theory or Reality?
Yesterday, I received a direct mail piece from my local grocery store which immediately caught my attention. The mail piece was personalized on the outside with my name in color and it promised great deals and coupons on the inside. I opened it right away. I was quickly disappointed when I looked at the contents, however. Not a single coupon in the mail piece was for something I would actually buy. There was $2 off a 12 pack of soda. Is that a good deal? I have no idea because I never buy soda