The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash. In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians. But, out of all of the different direct marketing channels, email seems to be the quietest...
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3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
September 28, 2011
From Today @ Target Marketing
Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.
3 Trends to Monitor in Email Delivery
March 10, 2011
From eM+C Daily
There's a reason, despite repeated predictions, why email marketing isn't dead yet — because it works. Email consistently yields one of the highest returns on investment of any marketing channel, but only when properly executed. Proper execution means keeping on top of the latest trends. So, here are three things to look for: