Online Ad Industry Takes Aim at Microsoft in Congressional Hearing

The online ad industry tried once again in a hearing Thursday to convince Congress its self-regulation plan is working, even as one of its most important members, Microsoft, has broken ranks. Bob Liodice, president and CEO of the Association of National Advertisers, testified before the Senate Commerce Committee to give a raft of updated stats on the privacy icon that lets consumers opt out of tracking: a trillion ads with the icon served per month, a million consumer opt-outs since January 2011 and hundreds of companies licensing the icon.

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