Nordic Choice Hotels Ends 2017 on a Blockchain
In what is being claimed as a hotel industry first, Nordic Choice Hotels will “explore new ways of distributing inventory” using an open-source blockchain distribution platform developed by Winding Tree.
Hobo, the chain’s brand new hotel in the centre of Stockholm, is the first to take advantage of what Christian Lundén, director of future business for Nordic Choice Hotels, is calling “a totally new opportunity for our industry.”
It is still early days for the partnership but, as Lundén understands it:
“It will be possible to create reservation services from this platform in February next year when Winding Tree goes live.”
Although online travel agents will also have the opportunity to build a channel to the Winding Tree platform, initially he expects most interest to come from new and innovative companies.