At the Direct Marketing Association’s (DMA) NCDM Conference in Orlando, Florida, Linda A. Woolley
, DMA’s acting president and CEO, led a panel of experts in a discussion of the current threats to the responsible collection of consumer data. Panelists included Tony Hadley
, senior vice president of government affairs and public policy, Experian; Susan Fox
, vice president, government relations, The Walt Disney Company; and Brooks Dobbs
, CPO, KBM Group. Woolley emphasized the many benefits that consumers derive from the responsible use of Big Data. Consumers, she noted, have come to expect the ease, flexibility and efficiency it brings....
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Is Data Essential to Your Business? DMA Wants You to Help Fight for Its Future
October 15, 2012
From Today @ Target Marketing
"Marketers can use data to change the world," but not if some in Congress and the FTC get their way, said Linda Woolley, DMA acting presdient and CEO, in her address at the DMA Conference in Las Vegas on Monday morning. There is a real danger that Congress could shut down the data that is the very heart of that ability. Now, DMA has a way for every marketer to help make sure that doesn't happen, and it won't take too much time or effort from you.
DMA Announces Leadership Transition
May 16, 2012
NEW YORK—The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization’s acting President and CEO.