Movember: How One Man Turned the Moustache Into a Movement

November 29, 2012

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This month, men around the world are sporting horrendous moustaches and documenting every hair’s growth—all in the name of helping to stop prostate cancer. It's no exaggeration to say this is a worldwide phenomenon: Movember is now in 14 countries and has raised $299 million USD so far. It's the kind of movement and international spread that global companies can only dream of. Which makes its humble beginnings even more impressive—three guys in a bar in Australia. I talked to Adam Garone, the co-founder and CEO of Movember, last week about the origins of his idea and what lessons he
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