As radio works to build and scale mobile platforms, a recent study depicts it as “the next frontier,” a place where advertisers can reach a receptive and growing audience. Nearly three in 10 (27 percent) of digital audio listeners don’t mind getting ads on their mobile device for products and services they’re interested in, according to results of a TargetSpot-commissioned study by Parks Associates. The study of 1,000 adult U.S. Internet radio listeners in broadband households finds the same percentage don’t mind being targeted based on their physical location. Another study shows marketers moving to the mobile “frontier” at a...
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E-Media Strategist : Mobile Publishing
From Publishing Executive
I love mobile devices. I bought my first PDA, a Cassiopeia, back in the late '90s. It was a Windows CE device, had a large, color touch screen, and ran scaled-down versions of Microsoft Office applications. I worked for Windows IT Pro
at the time, and believe it or not, we actually launched a mobile version of our website specifically designed for mobile devices using a platform called AvantGo. That was 12 years ago, and we were able to aggregate enough of an audience to actually sell sponsorships.