Mobile First, Desktop Later

If you’ve been reading anything about Web experience management lately, you’ll have come across the phrase “mobile first”—the process of designing, creating and delivering content with mobile device compatibility in mind. The past three years have seen firms weigh up the relative benefits of mobile apps and mobile websites as they try to find the best way of meeting user requirements. One of the striking aspects of the mobile boom is the way it has encouraged content asset owners to think about Web experience management in a way they never did when desktop sites were their only outlet.

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