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3 Questions to Drive Your Multiscreen Email Design Decisions

February 14, 2013
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If you’re like most marketers these days, you’re spending a lot of time thinking about your company’s mobile strategy. Part of this strategic thinking is probably focused on how to address the growing number of email subscribers who read your company’s emails on their mobile devices. According to research from Litmus, an email analytics provider, in September 2012 38 percent of all emails across its client base were opened on mobile devices. This is up from 17 percent in July of 2011—a 124 percent increase. With this explosion in mobile email readership, marketers around the world are scrambling, if
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Standard email best practices were developed to optimize email for desktop users viewing through Web browsers or email clients. However, email is increasingly being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011, while webmail and desktop opens declined. Which best practices still apply to designing email for a mobile world?
 
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5 Best Practices for Tailoring Your Email Marketing to Mobile Users This Holiday Season
November 5, 2012 From eM+C Daily

A solid email marketing strategy is imperative to brick-and-mortar and web retailers who want their products and services in consumers’ carts this holiday season. The proliferation of mobile devices means that successful campaigns must appeal to both desktop and mobile users. This also necessitates a change in tactics for content and design. Mobile devices not only have smaller screens, but different capabilities. Use the following tips to help design mobile-friendly email marketing campaigns that will deck the halls with sales this season:

 

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