Microsoft’s 'Scroogled' Campaign Against Gmail Wins 0.002% Of Users

February 15, 2013

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It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a privacy monster that reads your emails for ad targeting purposes. How’s that been working out? To date, the Microsoft-backed petition against Gmail’s practices has gained about 6,000 signatures—equal to about 0.002 percent of Gmail’s user base. The petition to nowhere: At the Scroogled site, Microsoft invites people to sign an online petition. In the week it has been up, it’s gathered about 5,600 signatures. That’s hardly an overwhelming response, especially considering that the Gmail user base is reported at between
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Source: Marketing Land

Companies Mentioned:

	American Cancer Society		Google		Microsoft Corp.
	U.S. Postal Service

People Mentioned:

Ahmed Jamal	Rod Segovia	Richard Clifford
Nick Koletis	Cyril Handal	Janel Heflin
Jem Gee	Roni Spencer

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