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Memo to the CEO: Customers Are the Key to Growth

January 4, 2013
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Pressure has never been greater on CEOs to create organic, sustainable growth. One place business leaders are not looking for reliable help with this challenge? Their marketing departments. R&D and product development launch products that receive tepid responses. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book, I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. In particular, getting customers to market and sell for you. These approaches are often beyond the reach of traditional marketing mindsets...

 

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