Measuring the ROI of Marketing Automation

Marketers everywhere are realizing how necessary marketing automation technologies are for their marketing efforts. According to SiriusDecisions, the adoption of marketing automation technology is expected to increase by 50 percent by 2015. While marketers are realizing they need to adopt the technology, there is still some fogginess on the best way to measure its ROI. Marketing automation is a big investment for businesses, but the positive impact organizations see to their bottom lines is significant. Below, I outline three of the many ways marketing departments can measure the ROI of automation. While there are always other areas to analyze, these

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