Measuring Content Success: 2013’s Key Data Challenge

2013 is the year digital fully embraces a content-led future. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great “stuff” that those people we wish to do business with find value adding. The key stumbling block to what is undoubtedly an area that now requires significant investment is tracking that value back to the bottom line.

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