Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Marketing Automation Lessons from Netflix

January 20, 2014
Get the Flash Player to see this rotator.
 
Earlier this month, an Atlantic article by Alexis C. Madrigal about Netflix's genre generator made the rounds of my various networks. Some of my friends were really just having fun with the "Gonzo" genre generator; others appreciated the deep dive into the classification system. A third set of friends were just plain excited about the article. To this third group, Madrigal's extensive analysis of a classification hierarchy that Netflix assigns to its catalog was an accessible (and less scary) example of how automation isn't only all around us, but also, and more importantly, beneficial to companies and consumers alike....

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: