Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Marketing Automation Lessons from Netflix

January 20, 2014
Get the Flash Player to see this rotator.
 
Earlier this month, an Atlantic article by Alexis C. Madrigal about Netflix's genre generator made the rounds of my various networks. Some of my friends were really just having fun with the "Gonzo" genre generator; others appreciated the deep dive into the classification system. A third set of friends were just plain excited about the article. To this third group, Madrigal's extensive analysis of a classification hierarchy that Netflix assigns to its catalog was an accessible (and less scary) example of how automation isn't only all around us, but also, and more importantly, beneficial to companies and consumers alike....

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

Train Your Board (and Everyone Else) to Raise Money Train Your Board (and Everyone Else) to Raise Money

...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: