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How to Make Love Stay: 6 Ways B-to-B Marketing Analytics Is Like a Relationship

February 15, 2013
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Valentine's Day is a holiday some people look forward to, while others dread its very existence. Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full? The typical B-to-B buying cycle is anywhere from three to 12 months. It can be challenging to maintain appropriate touchpoints throughout a longer sales cycle in a way that will encourage a potential customer to convert, rather than slipping out of the funnel.
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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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