Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Make 2013 the Year of Realistic Thinking

January 4, 2013
Get the Flash Player to see this rotator.
 
Sometimes, it’s just not that easy. Why do we dislike hearing that truth so much? “Too Simple,” a recent blog post by best-selling author Seth Godin, got me thinking about the impact that over-simplification currently has on many areas of B-to-B marketing. The desire to make everything simple is lulling us into believing that great marketing execution is easy. To put it simply, that’s just not reality. Here’s my proposal: Let’s make 2013 The Year of Realistic Thinking. Why? If I’ve learned one thing during the last few years at SiriusDecisions, it’s that there’s a burning desire among marketers to...

 

People Mentioned:

More Suggested Content:

analytics
Lifecycle Marketing: 5 Steps to Take Customers From 'Suspect' to 'Advocate'
June 27, 2012 From Today @ Target Marketing
Marketers have the opportunity to get closer to customers by focusing on the customer lifecycle. While transaction value is the most common measurement of a customer relationship, advocacy from a customer is marketing gold. Engagement deepens the customer relationship and creates opportunities to secure connections with new prospects in your customers’ networks. Here is a real-life example and five actionable steps that may inspire you to engage in deeper customer lifestyle analysis.
 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: