Krispy Kreme Leverages QR Codes to Sweeten Valentine’s Day Offer

Doughnut chain Krispy Kreme is leveraging mobile and social to sweeten a Valentine’s Day offer for its heart-shaped donuts, as well as drive in-store traffic. There is a QR code located on the Valentine’s Day box of donuts that enables users to send a Krispy Kreme Valentine e-card to someone special. The donuts are available now through Feb. 14 at the Krispy Kreme display inside participating mass merchants and grocery stores.

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