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KONY2012: See How Invisible Networks Helped a Campaign Capture the World’s Attention

March 15, 2012
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If you’ve spent any time at all on Twitter and Facebook during the last week or so, you’ve undoubtably heard about KONY2012. The campaign by the nonprofit advocacy group Invisible Children centered around Joseph Kony, the Ugandan warlord and leader of the Lord’s Resistance Army, a guerrilla group with a long and violent history that includes the kidnapping of children. With striking and dramatic imagery and Hollywood-style editing, the campaign video presents an utterly compelling message in the age of “social” media: by simply clicking “share,” you can make a difference in the world. And “share” the world did …...

Source: SocialFlow
 

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FROM THE BOOKSTORE

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

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Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more! Valuable Content Marketing

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