U.S. Advertising Spending Up 7.1% in Q3
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spending grew strongly in the third quarter of 2012—due to heavy political and Summer Olympics expenditures. Kantar says some $1.8 billion from these two spending areas helped the period pull in $34.5 billion, with the total spending for the first nine months of the year now up 3.8 percent to $101.3 billion. The biggest gains were to TV. Network TV spending climbed 29.9 percent, and the London Olympics Games added $1 billion of incremental money.