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Is Marketing Dead as We Know It?

August 28, 2012
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Should all marketers quit their jobs and call it a day? Bill Lee recently published a blog article for the Harvard Business Review entitled, "Marketing Is Dead." Now, while his intentions might have been to capture viewer interest from his headline and get as much visibility as possible, is there any truth to his outlandish claim? Is marketing, a practice so fundamental to all businesses worldwide, doomed to fail within the next few decades? Take a minute to visualize the commercial world without marketing. No old spice commercials, no “got milk” print advertisements, no Nike billboards...

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