Innovative Solutions to Ensure Postal Service Remains Competitive
Ronald A. Stroman, deputy postmaster general of the USPS, wrote the following in a Letter to the Editor of The Washington Post: In his Oct. 23 op-ed column, “Wait a minute, Mr. Postman,” Charles Lane mischaracterized an agreement between the U.S. Postal Service and Valassis Direct Mail. Major advertisers have expressed great interest in this new service as another channel to complement, not compete with, current media to reach potential customers. This is one example of how the Postal Service is pursuing innovations to increase the value of mail and to retain our business customers.