Hurricane Sandy Reminds Us How to Speak to Customers During A Crisis (Or Not)

Major events—political, natural or economic—create a lot of eyeballs on a select set of media and stories. But as friends chimed in on Facebook, Twitter and texts, they shared stories of who stood by them during the crisis. My colleague David Cooperstein and I were discussing what marketers did and should do during a crisis. Do your customers need to hear from you during Hurricane Sandy? We’ve seen a few best practices from companies that are handling communications in a helpful and dignified way.

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