Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Hurricane Sandy Reminds Us How to Speak to Customers During A Crisis (Or Not)

October 31, 2012
Get the Flash Player to see this rotator.
 
Major events—political, natural or economic—create a lot of eyeballs on a select set of media and stories. But as friends chimed in on Facebook, Twitter and texts, they shared stories of who stood by them during the crisis. My colleague David Cooperstein and I were discussing what marketers did and should do during a crisis. Do your customers need to hear from you during Hurricane Sandy? We’ve seen a few best practices from companies that are handling communications in a helpful and dignified way....

 

People Mentioned:

More Suggested Content:

Denny Hatch
Famous Last Words : The Customers Are in Revolt!
February 2012 From Target Marketing
In the fall of 2011, if the marketing powers-that-were at Bank of America and Netflix had practiced the Method Marketing concept, they would not have wound up eating large helpings of crow.
 
Terri L. Bartlett
Finding Tomorrow's Marketing Stars: 6 Questions With DMEF President Terri L. Bartlett
February 17, 2012 From Today @ Target Marketing
How deep and well-stocked is the pool of young marketing talent today? Where should you be looking if you want to find the next Brian Cowart, David Norton or Pegg Nadler? We asked Terri L. Bartlett, president of the Direct Marketing Educational Foundation (DMEF), what marketers can expect from today's younger marketers, and how DMEF is trying to improve your chances of finding the skills your company needs.
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: