I've worked, on and off, in SEO for over 16 years. It's far from my speciality these days, but I do work for an agency where the core business product is search and I'm often asked what social can do to help. Here's a few suggestions I give the folks in the SEO department when they ask: Tweeting used to help in getting content indexed. Re-tweets helped it to get indexed quicker. Alas, since Google stopped paying for the full fire hose of Twitters data this no longer appears so...
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Search continues to evolve and marketers must adapt to gain the greatest rewards and competitive advantages. Search engine optimization (SEO) and pay per click (PPC) are both key components of the online marketer's tactical arsenal; however, balancing the use of these two essential tactics remains a challenge.
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Recently, I experienced an identity crisis. While I've built my career as a copywriter, I now had a client asking me if I also was a content developer. Hmmm. I hadn't thought about it. And frankly, I didn't know. What I did know was that on any given day, you'd find me writing emails, direct mail, space ads, whitepapers, e-newsletters, landing pages, website pages and ads, blog posts, package inserts, and a whole lot more.
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