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How to Optimize Your Mobile Site for Search Engines

March 30, 2012
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According to Google, mobile search is growing so much faster than desktop search … in fact, it’s grown so fast that it’s even beating Google’s predictions. As Google’s Zero Moment of Truth e-book says, mobile is “not ‘the wave of the future’ anymore—it’s right now.” With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that you optimize your site so that it is seen by searchers and engines. But before we get into that, here are some statistics for you: In a Google Smartphone User study, mobile searches will make up 25 percent …
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Seventy percent of respondents to a recent survey indicated that search engines, online Yellow Pages and social networks are their primary sources of local business information, according to the Local Search Usage Study, conducted by comScore on behalf of 15miles.com, the local, mobile and social marketing division of TMP Directional Marketing.
 
 

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