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How to Optimize Your Mobile Site for Search Engines

March 30, 2012
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According to Google, mobile search is growing so much faster than desktop search … in fact, it’s grown so fast that it’s even beating Google’s predictions. As Google’s Zero Moment of Truth e-book says, mobile is “not ‘the wave of the future’ anymore—it’s right now.” With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that you optimize your site so that it is seen by searchers and engines. But before we get into that, here are some statistics for you: In a Google Smartphone User study, mobile searches will make up 25 percent …
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15 Miles
Online Media Continues to Dominate Local Search
October 7, 2010 From eM+C Daily
Seventy percent of respondents to a recent survey indicated that search engines, online Yellow Pages and social networks are their primary sources of local business information, according to the Local Search Usage Study, conducted by comScore on behalf of 15miles.com, the local, mobile and social marketing division of TMP Directional Marketing.
 

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To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

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(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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